This is a fantastic interview about successful messaging in the face of #Fascism and #authoritarianism. Pedro Telles co-founded Quid, a communications organization in Brazil focused on fighting right-wing extremism, which was instrumental in defeating Bolsonaro’s reelection bid in 2023.
There are so many nuggest of wisdom in the interview, such as the “three levels of influence”—local groups, followed channels, friend-followed channels—that shape a person’s mindset, and how opposition communication needs to use that to their advantage.
The success of Quid seems based on deep study and extensive (and expensive, I think) action that successfully infiltrated the media landscape to neutralize right-wing messaging. It’s their nontraditional, cool-headed, strategic methodology that makes them as formidable as Fox News.
It’s quite a read. I don’t know if anyone has risen to the challenge quite to this extent in the US.
#resistance #extremism #communications #media #strategy
https://wagingnonviolence.org/2024/08/strong-messaging-strategy-helped-defeat-bolsonaro-authoritarianism-brazil/