Barry Schwartz<p>Google Ads has a new tree table view for reporting <a href="https://www.seroundtable.com/google-ads-reports-tree-table-view-39300.html" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">seroundtable.com/google-ads-re</span><span class="invisible">ports-tree-table-view-39300.html</span></a> via @ThomasEccel</p><p><a href="https://c.im/tags/googleads" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>googleads</span></a> <a href="https://c.im/tags/ppc" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>ppc</span></a></p>
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#ppc
5 posts · 4 participants · 1 post today
Barry Schwartz<p>Google Local Service Ads has new terms you have to agree to by June 5th or your ads won't serve and some of those terms are pretty overreaching... <a href="https://www.seroundtable.com/google-local-service-ads-new-legal-terms-39286.html" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">seroundtable.com/google-local-</span><span class="invisible">service-ads-new-legal-terms-39286.html</span></a> via <span class="h-card" translate="no"><a href="https://bird.makeup/users/anthonyhigman" class="u-url mention" rel="nofollow noopener noreferrer" target="_blank">@<span>anthonyhigman</span></a></span> @MenachemAni</p><p><a href="https://c.im/tags/googleads" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>googleads</span></a> <a href="https://c.im/tags/googlelocalserviceads" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>googlelocalserviceads</span></a> <a href="https://c.im/tags/googlelsa" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>googlelsa</span></a> <a href="https://c.im/tags/ppc" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>ppc</span></a> <a href="https://c.im/tags/google" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>google</span></a></p>
Barry Schwartz<p>Another Google Ads update to allow the same ad at the top and bottom ad position, this time Google said it is not considered double serving <a href="https://www.seroundtable.com/google-ads-top-bottom-ads-allowed-39276.html" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">seroundtable.com/google-ads-to</span><span class="invisible">p-bottom-ads-allowed-39276.html</span></a></p><p><a href="https://c.im/tags/googleads" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>googleads</span></a> <a href="https://c.im/tags/ppc" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>ppc</span></a> <a href="https://c.im/tags/google" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>google</span></a></p>
Barry Schwartz<p>Google Ads Performance Max campaigns description fields now all have 90 characters <a href="https://www.seroundtable.com/google-ads-pmax-90-characters-39274.html" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">seroundtable.com/google-ads-pm</span><span class="invisible">ax-90-characters-39274.html</span></a> via Yash Mandlesha and Hana Kobzova </p><p><a href="https://c.im/tags/googleads" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>googleads</span></a> <a href="https://c.im/tags/ppc" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>ppc</span></a> <a href="https://c.im/tags/google" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>google</span></a></p>
Barry Schwartz<p>Search ads grew 15.9% with $102 billion in ad dollars in 2024, this makes up for 39.8% of internet ad spend <a href="https://www.seroundtable.com/iab-pwc-ad-report-39267.html" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">seroundtable.com/iab-pwc-ad-re</span><span class="invisible">port-39267.html</span></a> hat tip <span class="h-card" translate="no"><a href="https://seocommunity.social/@MrDannyGoodwin" class="u-url mention" rel="nofollow noopener noreferrer" target="_blank">@<span>MrDannyGoodwin</span></a></span> </p><p><a href="https://c.im/tags/searchads" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>searchads</span></a> <a href="https://c.im/tags/ppc" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>ppc</span></a> <a href="https://c.im/tags/search" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>search</span></a> <a href="https://c.im/tags/googleads" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>googleads</span></a> <a href="https://c.im/tags/google" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>google</span></a></p>
*|FNAME|* 🇨🇦🇺🇦🇬🇱<p>Saw a couple of new <a href="https://infosec.exchange/tags/PPC" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>PPC</span></a> signs in my riding with a “no crickets” byline.</p><p>Just in case you were wondering what Mad Max’s candidates think is the important issue.</p><p><a href="https://infosec.exchange/tags/CDNElxn2025" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>CDNElxn2025</span></a></p>
Barry Schwartz<p>Google Ads sending out personalized emails on how to boost your ad performance <a href="https://www.seroundtable.com/google-ads-personalized-ad-boost-emails-39240.html" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">seroundtable.com/google-ads-pe</span><span class="invisible">rsonalized-ad-boost-emails-39240.html</span></a> </p><p><a href="https://c.im/tags/googleads" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>googleads</span></a> <a href="https://c.im/tags/ppc" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>ppc</span></a> <a href="https://c.im/tags/google" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>google</span></a></p>
Barry Schwartz<p>Google Ads Safety report - the biggest number was a 200% increase in advertiser account suspensions - here are the numbers and compared over the years <a href="https://www.seroundtable.com/google-ads-safety-report-39242.html" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">seroundtable.com/google-ads-sa</span><span class="invisible">fety-report-39242.html</span></a></p><p><a href="https://c.im/tags/googleads" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>googleads</span></a> <a href="https://c.im/tags/google" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>google</span></a> <a href="https://c.im/tags/ppc" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>ppc</span></a></p>
vga256<p>PPC/OS X users: has anyone come across successful builds of *recent* love2d (sdl2) binaries for PPC?</p><p>i'm fascinated by the possibility that exigy could be backported to the iMac G4/G5 and OS X 10.4 if i could just figure out a good way of distributing binaries.</p><p><a href="https://dialup.cafe/tags/ppc" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>ppc</span></a> <a href="https://dialup.cafe/tags/vintageApple" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>vintageApple</span></a> <a href="https://dialup.cafe/tags/macintosh" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>macintosh</span></a> <a href="https://dialup.cafe/tags/exigy" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>exigy</span></a></p>
Barry Schwartz<p>Google Ads testing new product hover overlay "more" button that just looks weird <a href="https://www.seroundtable.com/google-ads-more-button-overlays-more-products-39223.html" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">seroundtable.com/google-ads-mo</span><span class="invisible">re-button-overlays-more-products-39223.html</span></a> <br> <br><a href="https://c.im/tags/googleads" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>googleads</span></a> <a href="https://c.im/tags/ppc" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>ppc</span></a> <a href="https://c.im/tags/ads" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>ads</span></a> <a href="https://c.im/tags/googleuserinterface" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>googleuserinterface</span></a> <a href="https://c.im/tags/google" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>google</span></a></p>
*|FNAME|* 🇨🇦🇺🇦🇬🇱<p>For a party that’s pulling less than 2% of the vote, Mad Max’s <a href="https://infosec.exchange/tags/PPC" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>PPC</span></a> sure have my area covered with campaign signs. They’ve got more signs up around here than anyone.</p><p>Who’s paying the bills for all this?</p><p><a href="https://infosec.exchange/tags/SimilkameenSouthOkanaganWestKootenay" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>SimilkameenSouthOkanaganWestKootenay</span></a> <a href="https://infosec.exchange/tags/CDNElexn2025" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>CDNElexn2025</span></a> <a href="https://infosec.exchange/tags/CDNPoli" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>CDNPoli</span></a></p>
Barry Schwartz<p>Google Ads for PMAx added customer lifecycle goals and reporting and additional image controls <a href="https://www.seroundtable.com/google-ads-pmax-goals-image-controls-39215.html" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">seroundtable.com/google-ads-pm</span><span class="invisible">ax-goals-image-controls-39215.html</span></a></p><p><a href="https://c.im/tags/googleads" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>googleads</span></a> <a href="https://c.im/tags/ppc" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>ppc</span></a> <a href="https://c.im/tags/ads" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>ads</span></a> <a href="https://c.im/tags/google" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>google</span></a></p>
Chris Alemany🇺🇦🇨🇦🇪🇸<p>National and Quebec polls March 23 (start of <a href="https://mstdn.chrisalemany.ca/tags/elxn45" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>elxn45</span></a>) to April 7.</p><p>I've changed the time series to only be since the Election was called on March 23 so we can see how things have changed... or not.</p><p>National: All parties remaining near where they have been since campaign start. Will anything push these numbers?</p><p>Quebec: Pretty much the same but the one thing you can say for sure is the Liberals have come off their very high highs of 50% and are now back down to Earth, but there is still a significant lead over the Bloc and CPC.</p><p>The NDP bumps around in the doldrums under 10%. The Green and PPC vote are nearly irrelevant.</p><p>These are reported at 338canada.com<br>They are the raw poll numbers, not seat projections.<br>National polls are only those rated "A" by 338canada.<br>Quebec are all polls.</p><p><a href="https://mstdn.chrisalemany.ca/tags/CanPoli" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>CanPoli</span></a> <a href="https://mstdn.chrisalemany.ca/tags/CdnPoli" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>CdnPoli</span></a> <a href="https://mstdn.chrisalemany.ca/tags/Elxn45" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Elxn45</span></a> <a href="https://mstdn.chrisalemany.ca/tags/Polls" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Polls</span></a> <a href="https://mstdn.chrisalemany.ca/tags/NDP" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>NDP</span></a> <a href="https://mstdn.chrisalemany.ca/tags/LPC" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>LPC</span></a> <a href="https://mstdn.chrisalemany.ca/tags/CPC" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>CPC</span></a> <a href="https://mstdn.chrisalemany.ca/tags/Bloc" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Bloc</span></a> <a href="https://mstdn.chrisalemany.ca/tags/GPC" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>GPC</span></a> <a href="https://mstdn.chrisalemany.ca/tags/PPC" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>PPC</span></a></p>
Barry Schwartz<p>Google's <span class="h-card" translate="no"><a href="https://bird.makeup/users/adsliaison" class="u-url mention" rel="nofollow noopener noreferrer" target="_blank">@<span>adsliaison</span></a></span> says Google Ads has ongoing efforts to improve the advertiser support experience <a href="https://www.seroundtable.com/google-ads-support-improvements-39206.html" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">seroundtable.com/google-ads-su</span><span class="invisible">pport-improvements-39206.html</span></a> this was from @FalconPPCPros <span class="h-card" translate="no"><a href="https://bird.makeup/users/sengineland" class="u-url mention" rel="nofollow noopener noreferrer" target="_blank">@<span>sengineland</span></a></span> piece </p><p><a href="https://c.im/tags/googleads" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>googleads</span></a> <a href="https://c.im/tags/ppc" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>ppc</span></a> <a href="https://c.im/tags/google" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>google</span></a></p>
Barry Schwartz<p>Google Ads made updates to its suspension policies, with clarifications <a href="https://www.seroundtable.com/google-ads-clarifies-suspension-policies-39195.html" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">seroundtable.com/google-ads-cl</span><span class="invisible">arifies-suspension-policies-39195.html</span></a><br><a href="https://c.im/tags/googlead" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>googlead</span></a> <a href="https://c.im/tags/ppc" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>ppc</span></a> <a href="https://c.im/tags/ads" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>ads</span></a> <a href="https://c.im/tags/policy" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>policy</span></a></p>
Barry Schwartz<p>Google Ads in video format <a href="https://www.seroundtable.com/google-search-video-ads-39182.html" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">seroundtable.com/google-search</span><span class="invisible">-video-ads-39182.html</span></a> </p><p><a href="https://c.im/tags/googleads" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>googleads</span></a> <a href="https://c.im/tags/ppc" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>ppc</span></a> <a href="https://c.im/tags/google" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>google</span></a> <a href="https://c.im/tags/video" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>video</span></a> <a href="https://c.im/tags/ads" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>ads</span></a></p>
Barry Schwartz<p>Google's <span class="h-card" translate="no"><a href="https://bird.makeup/users/adsliaison" class="u-url mention" rel="nofollow noopener noreferrer" target="_blank">@<span>adsliaison</span></a></span> responds to the awesome Google Ads Performance Max report from <span class="h-card" translate="no"><a href="https://bird.makeup/users/mikeryanretail" class="u-url mention" rel="nofollow noopener noreferrer" target="_blank">@<span>mikeryanretail</span></a></span> <a href="https://www.seroundtable.com/google-responds-to-comprehensive-pmax-report-39177.html" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">seroundtable.com/google-respon</span><span class="invisible">ds-to-comprehensive-pmax-report-39177.html</span></a></p><p><a href="https://c.im/tags/googleads" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>googleads</span></a> <a href="https://c.im/tags/ppc" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>ppc</span></a> <a href="https://c.im/tags/pmax" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>pmax</span></a> <a href="https://c.im/tags/ads" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>ads</span></a> <a href="https://c.im/tags/search" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>search</span></a> <a href="https://c.im/tags/searchads" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>searchads</span></a></p>
Chris Alemany🇺🇦🇨🇦🇪🇸<p>Updated for polls up to April 1.</p><p>Edit: The NDP support is definitely off the lows and is starting to impact seat predictions. We can see it in Manitoba especially. Not so much Ontario, but races in BC are also starting to become competitive where they looked like a CPC sweep.</p><p>Probably a function of the local races/candidates coming into focus plus voters crystallizing opinions on Trump and applying to their ridings.</p><p> <a href="https://mstdn.chrisalemany.ca/tags/TrumpTariffs" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>TrumpTariffs</span></a> <a href="https://mstdn.chrisalemany.ca/tags/Elxn45" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Elxn45</span></a> <a href="https://mstdn.chrisalemany.ca/tags/CanPoli" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>CanPoli</span></a> <a href="https://mstdn.chrisalemany.ca/tags/CPC" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>CPC</span></a> <a href="https://mstdn.chrisalemany.ca/tags/LPC" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>LPC</span></a> <a href="https://mstdn.chrisalemany.ca/tags/NDP" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>NDP</span></a> <a href="https://mstdn.chrisalemany.ca/tags/Bloc" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Bloc</span></a> <a href="https://mstdn.chrisalemany.ca/tags/GPC" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>GPC</span></a> <a href="https://mstdn.chrisalemany.ca/tags/PPC" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>PPC</span></a></p>
Chris Alemany🇺🇦🇨🇦🇪🇸<p>I created a line chart from the data of polls tracked by 338Canada.com. I wanted to see it myself.</p><p>Nothing revelatory here but I really wanted to watch that CPC and NDP trend. This makes it easier than looking at the table.</p><p>Looks like the CPC is stuck in the 35-40% band. The LPC has reached its peak around 45% and the NDP and Bloc found their bottoms at 6% and 4% respectively.</p><p>Will the <a href="https://mstdn.chrisalemany.ca/tags/TrumpTariffs" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>TrumpTariffs</span></a> produce a shift?</p><p><a href="https://338canada.com/polls.htm" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://</span><span class="">338canada.com/polls.htm</span><span class="invisible"></span></a><br><a href="https://mstdn.chrisalemany.ca/tags/Elxn45" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Elxn45</span></a> <a href="https://mstdn.chrisalemany.ca/tags/CanPoli" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>CanPoli</span></a> <a href="https://mstdn.chrisalemany.ca/tags/CPC" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>CPC</span></a> <a href="https://mstdn.chrisalemany.ca/tags/LPC" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>LPC</span></a> <a href="https://mstdn.chrisalemany.ca/tags/NDP" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>NDP</span></a> <a href="https://mstdn.chrisalemany.ca/tags/Bloc" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Bloc</span></a> <a href="https://mstdn.chrisalemany.ca/tags/GPC" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>GPC</span></a> <a href="https://mstdn.chrisalemany.ca/tags/PPC" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>PPC</span></a></p>
Barry Schwartz<p>Microsoft Advertising updates for Shopping campaigns, audience ads, and Performance Max (PMax) management and more <a href="https://www.seroundtable.com/microsoft-advertising-updates-39160.html" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">seroundtable.com/microsoft-adv</span><span class="invisible">ertising-updates-39160.html</span></a></p><p><a href="https://c.im/tags/ppc" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>ppc</span></a> <a href="https://c.im/tags/microsoftadvertising" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>microsoftadvertising</span></a> <a href="https://c.im/tags/bing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>bing</span></a> <a href="https://c.im/tags/ads" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>ads</span></a></p>
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